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15 lessons from 15 years of sales, marketing and influencing experience (from an introvert)
Jo Yang
October 20, 2024
Whether it's the generalist strategies or the context-free advice you find everywhere, it's always very difficult to adapt it to yourself.
I see too many people trying to over-adapt to methods that don't suit them, to the point of becoming disgusted with marketing or sales.
I love the expression “When you try too hard to fit into the mold, you become a tart!”
Having broken the productivity injunction, let's get down to business...
The good news is that you can make your own rules, without reinventing the wheel, and here's what I've learned over the past 15 years after taking many atypical paths in business and selling...
Here's what you don't hear (enough) about sales, marketing and business that helped me attract opportunities without chasing...
⭐ 15 lessons from 15 years of experience on the art of attracting opportunities to yourself without forcing it.
I've always struggled with the marketing advice and methods that everyone recommends. I prefer an approach that suits me and avoids fitting into the mold that doesn't...
Here's what I've learned after more than 15 years working on myself, a decade of full-time entrepreneurship and having generated millions of € in live and online sales, coached entrepreneurs/leaders and managed teams :
These lessons can make you take a big shortcut...
Gaining people's trust isn't a matter of extrovert or introvert, it's about long-term relationships, and introverts have this ability to create strong bonds (quality vs. quantity)!
There are lots of ways of marketing, you just have to find the strategy that makes the most of your strengths, in line with what you offer and your target audience (your customers).
Awareness and reputation are more important than pure visibility, buzz and the number of followers. It doesn't matter how many people you attract, what counts is the relationship of trust you create with them.
Sales is all about psychology, it can be learned, and you can quickly become very good at it with practice and the right methods. In reality, it's more about the art of listening than the art of speaking.
For good sales and marketing: listening skills, observation and empathy are key, which is an advantage for introverts who make good leaders.
The problem isn't being introverted, in most cases it's a lack of information, skills and the fact of not following principles and processes (we're not going to reinvent the wheel, but we can lead in our own way).
“Don't chase, attract”: Don't chase customers or opportunities, become “a value to others” in order to attract them.
Searching for a “niche” or “specialization” is outdated! Create a strong, unique identity that makes you stand out from the crowd, and the rest will follow...
A forced sale will create even more problems for you later on, so don't force things, focus on getting people to trust you above all else
Never sell yourself short - it's the best way to end up with customers who don't respect your work. Avoid positioning yourself solely on lower prices: you won't have loyal customers, and they'll go elsewhere as soon as more affordable competition comes along.
See impostor syndrome as an opportunity to prove yourself, improve and accept the progression curve, not as a hindrance!
The sale begins after the purchase, so take care of the customer experience - your reputation is at stake!
It's 8 times easier and less costly to retain a customer and keep him coming back than to seek out new customers. Think retention and loyalty first, before acquisition.
If you're really good and passionate, your time will come! It's going to get out, so keep communicating and showcasing your work.
We shine when we are ourselves, take responsibility and are enthusiastic, and then, everything flow !
I've decided to share with you all these years of experience so that you have the attitude, the tools, the strategies and the weapons to emancipate yourself and succeed in the game of entrepreneurship as an introvert!
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